About Us


ROOKIE USA: Where Style Meets Sports

ROOKIE USA is a leading fashion retailer that specialise in sports-inspired clothing for kids and teens. With its unique blend of athletic apparel and streetwear, ROOKIE USA has become a go-to destination for fashion-forward families who want their children to look stylish while staying active.

The Origins of ROOKIE USA

ROOKIE USA was founded in 2011 with the vision of creating a fashion-forward brand that caters to young sports enthusiasts. The brand was inspired by the idea that kids and teens should be able to express their personal style through fashion that combines their love for sports and street culture. ROOKIE USA set out to bridge the gap between athletic wear and streetwear, offering a curated selection of top-quality clothing from popular sports brands and cutting-edge streetwear labels for Children and Youth ranging from age 0 - 20 years old.

Our Brands

Converse Kids

Independent, bold and adventurous, the Converse kid challenges the status quo with their confidence, creativity, and individualism. A creative explorer at heart, they unleash their creativity through physical action and social expression and thus require a wardrobe that allows them to do so. Without compromising on fit, comfort or style, Converse Kids successfully provides durable basics with a twist that allow children to experience the world in all its excitement and diversity.


The Nike kid’s unlimited potential and contagious energy represent the future through performance and lifestyle. With wardrobe pieces that provide for kids’ needs of functionality and self-expression, while reflecting their vibrant attitude and courageous spirit, Nike Kids empowers kids to achieve the extraordinary. Nike gets kids active, early.


Little legends in training are equipped to focus on their goals and dreams with the confidence, comfort, fashionability, and quality that come with every item from Jordan Kids. The Jordan kid lives for the game and actively participates in lively sports. With an awareness of Michael Jordan’s acclaimed status, the Jordan kid strives for the same success, either as a student or as a fan of the sporting legend. This highly dynamic child requires a wardrobe that both reflects their fashionable taste and supports their active lifestyle.


Surf-inspired clothing for adventurous young ones. Hurley Kids is a popular clothing brand that specializes in surf-inspired apparel for kids and teenagers. With its laid-back, coastal vibe and focus on quality, comfort, and style, Hurley Kids has become a go-to choice for families who love the beach, surf, and outdoor adventures.


Iconic denim for the next generation. Levi's® Kids is a well-known clothing brand that offers classic denim and other apparel for children and teenagers. With a rich history dating back to the mid-19th century, Levi's® has become synonymous with high-quality denim and timeless style. Levi's® Kids carries on this legacy by providing durable and stylish clothing that captures the essence of American denim culture for the next generation.